"Aside from the obvious bilingual advantage, Michelle respects the creative she tests and doesn't beat it to death. There is a certain way about her that gets people to open up and say more than one might expect. She gets to the heart as well as the mind of the consumer." Ken Solmon, Vice President, Consumer Insights Wunderman "From a design point of view, Michelle Massie has brought innovative thinking and a singular focus on the specific desired learning. Ms. Massie uses a variety of techniques in the group, and we are particularly impressed with the depth of learning resulting from probative and developmental discussions. Groups are well-organised and efficiently conducted. Michelle Massie Marketing has an infrastructure that ensures timely execution of all details of the project and leaves a general sense of comfort that the arrangements will be in place." Laurence Bernstein, President Bay Charles Consulting "Since 1996, Michelle Massie has been helping us understand the Canadian consumer. She quickly understands our marketing challenges and provides us with the strategic insights we need to proceed successfully. She is conscientious, rigorous and methodical at all stages of the research process." Michel Lanctot, Vice President Danone "Highly recommendable! I have had the pleasure to work with Michelle Massie Marketing on several projects that encompassed quite a wide range of products and industries (from pharmaceuticals to beauty products). The firm has always demonstrated flawless executions, consistently providing high quality service and professionalism, great preparation to gain a solid knowledge of the business and a fantastic acumen for marketing which sets them apart from the competition." Marie-Claude Beaudry, Account Manager, New Business Development The Women's Group Marketing Solutions Rogers Media Publishing Ltd. "Michelle is confident, intuitive, and practical when preparing a research project. As a focus group moderator, she is patient and empathetic, with an underlying discipline, which keeps every group on target. She often has special insights, which uncover that kernel of truth. I'm especially impressed with the informal and formal briefings, which lead to her findings; that's because she's always candid, always true to her ethical code and wants to help her client find a business solution. I recommend Michelle enthusiastically as a top-notch market researcher and businessperson." Bob Tinnish, Vice President Sales and Marketing Irving Tissue, Moncton, New Brunswick. "Michelle Massie is an excellent moderator who promptly sets respondents at ease but also challenges them. She quickly grasps the priorities of the project and is able to provide extra insight at the debrief, which adds value to the analysis of results." Nancy Barbour, Partner The Greene Barbour Counsultancy "During the last 9 years, Michelle Massie has provided us with her qualitative research expertise. She is very thorough and really able to dig out specific insights when talking to our customers. She is able to bring it all together in a comprehensible manner, which allows people to take action upon the results." George Nesvadba, Manager, Commercial Research Commercial Research Department, GlaxoWellcome