Bill Marshall
Global Director of Market Reasearch & Insights, AkzoNobel Deco
"Michelle Massie is that very rare researcher - one who really invests the time to understand our business, our brands and our customers so that she provides real solutions to our business issues. Her insightful analysis across a range of projects, both consumer and B2B,  has been of real value to our business, and she is one of a very small group globally that we think of as a partners, rather than vendors."

Mike Nestler
Director Professional Services, AlphaDetail, USA
"Michelle has brought to our research team her ability to design a qualitative process that allowed us to understand the key psychological, social and cultural drivers of our target medical specialists' attitudes, behaviours and perceptions. With her analytical approach and ability to uncover important potential segmentation variables, she has helped us derive the hypotheses and lexicons we needed for the next phases of our strategic research program."



Sarah Moran
VP Director of Strategic Services, JWT Toronto
"Our Tylenol brand team was stuck and the brand was stuck. We realized that although they had conducted quantitative product research regularly, they simply had not spoken with their customers in a very long time. Because of the advice Michelle contributed throughout  the exploratory research that we did with her, we were bounced out of our tunnel vision. She helped us listen and land in a new place. In turn the team has been enabled to return the brand to growth and success."



Dominique Pépin
Marketing Manager - SICO brand - Retail
"It is always a great experience to work with Michelle Massie.  She is very professional throughout the entire research process: from understanding the objectives of our projects to guiding our focus groups effectively and providing us with valuable insight. Not only does she genuinely care about our assignments, but she is also extremely flexible, which allows us to adapt our programs even once they are under way. We appreciate the fact that she is very experienced and approachable, and offers strategic recommendations that allow us to get the most out of each study. What more could we ask for?"



Gabriel Gagnon
Market Research Analyst - Teva Canada Innovation
"Working with Michelle and her team is always worthwhile. With her experience, knowledge and skills, Michelle gets to the bottom of the issues with actionable recommendations. Not only would I recommend her for any market research projects, I think she is an integral part of our success."

Bob Tinnish
Senior Vice President Sales - Irving Consumer Products
"Michelle is a top notch researcher and business person. As a focus group moderator she is patient and empathetic, with an underlying discipline. This keeps every group on target.

Michelle frequently has special insights which uncover hidden gems of consumer behaviour. I'm especially impressed with her briefings, which are candid and constructive. Michelle is always true to her ethical code in striving to help her clients find a business solution.

I have known Michelle for twenty years. I recommend her enthusiastically as a research asset to any business ."