Under the umbrellas of Brand Equity, Product Positioning and Advertising Research, Michelle Massie Marketing offers a variety of comprehensive services as part of a turnkey, hands-on approach:
  • Research and communication expertise across Canada and the USA
  • Procedural sensitivity and insight (political, cultural and corporate)
  • Integration of qualitative and quantitative research techniques
  • Innovative research design and technique
  • Recruitment of quality respondents, with close attention to recruiting details
  • Bilingual and bicultural (French and English) moderating
  • Simultaneous translation and print translation
  • Full reports or executive summaries of findings in English and/or French
  • Formal presentations of research findings in English and/or French

The Results

Our findings are in-depth, a function of our proficient communication skills as moderators; the intricate nature of the questions devised for respondents; intensive/probing research -- and our cultivated ability to interpret the nuance of human behaviour. As a result, our clients are provided with insightful learning about consumer attitude and motivation - as well as clarity when it comes to subject matter that is complex, seemingly illusive and intangible.

Both the formal presentation of findings and the accompanying written report are provided in a clear, concise manner that our clients can immediately use to make an impact on their business.

Research Toolkit

Among the range of qualitative research techniques we employ to increase our understanding of respondent behaviour are the following tools:
  • Analogies
  • Brand/product/corporate imagery
  • Collages
  • Diaries
  • Drawings
  • Ethnographic interviews
  • Laddering techniques
  • Perceptual mapping
  • Personification
  • Photo sorts
  • Pre-group and post group 'homework' assignments
  • Role playing
  • Sentence completion exercises
We are also adept at employing ethnographic techniques to gain a more intimate understanding of target respondents' lifestyles, values and product usage.

In addition to the sectors listed in the Client Portfolio, Michelle Massie Marketing continues to have success stories in other business sectors including Energy, Technology and Financial Services.

For a sampling of our market research tool kit, select an industry from the drop down menu below.





Automotive

 Product positioning studies, print ad assessments, corporate positioning, new vehicle launches, after-sales issues
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Children and Youth

 Advertising assessments, products evaluations, packaging concept assessments
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Energy

 New product launches, advertising assessments
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Fashion and Beauty

 Trend studies, television and print ad assessments, catalogue concept assessments, competitive and corporate imagery studies, assessments of new lines and fabrics, beauty product assessments, advertising concepts, packaging concept assessments, new product evaluations
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Financial Services

 Customer satisfaction studies, new product launches, television and print ad campaigns, employee satisfaction studies
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Food and Beverages

 Corporate positioning studies, television and print advertising campaign assessments, new product launch studies, packaging research
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Home Renovation

 Corporate positioning, new product launch studies
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Personal Products

 New product launches, advertising assessments
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Pharmaceutical and Healthcare

 Ethical drug journal advertisement assessments, exploratory research in new product areas, product positioning studies, employee training materials assessments, patient studies, studies on emerging health care issues, television advertising research for OTC drugs, assessments of national product launches, future market trend research
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Publishing

 Magazine concept testing, customer satisfaction studies, magazine design assessment
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Retail

 Customer satisfaction studies, employee satisfaction studies, departmental assessments
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Technology and Teleommunications

 New computer services studies, television and print advertising campaigns, corporate image studies, consumer satisfaction studies, exploratory research
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Travel

 Television and print advertising assessments, employee satisfaction studies, in-flight magazines assessments, service concepts assessments, customer service satisfaction studies, exploratory research on air travel
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To see what our clients have to say about us, please visit our client testimonials or visit our success stories to see how our research has helped our clients' business.