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For the past decade, Michelle Massie Marketing has provided distinctive, full-service qualitative research to high-profile clients in a variety of sectors from coast to coast.
Three key strengths have enabled us to create a niche among sophisticated buyers of qualitative research:
Strategic Focus
Business acumen, corporate sensitivity and clear, conceptual thinking
Behavioural Expertise
A keen understanding of consumer conduct
Canadian Biculturalism
Politically and culturally knowledgeable and proficient in both English and French.
Specializing in brand equity, advertising research and product positioning, our research solutions and creative processes allow our clients to gain greater insight into their key consumers' attitudes, perceptions, preferences and behaviours.
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