• Key Client List

• Pharmaceutical
  Bayer, BMS, Gilead, Hospira, Johnson & Johnson, Merck, Novartis, Sandoz, sanofi aventis Canada, Schering, Teva Innovation Canada
  
  
• Associations:
  Médecins francophones du Canada, Sick Kids Foundation
  
  
• Healthcare:
  Cardinal Health, Clinique médical l’Actuel
  

• Qualitative Research for Healthcare and Wellness

Industry Expertise
From physicians to patients to healthcare providers, by researching their individual wants, needs, experiences and expectations through the facilitation of shared meaningful conversations, we provide an important first step in the development of successful marketing initiatives that help our clients gain market advantage and dominance for their brands.

With a vast array of experience in the medical field, Michelle Massie Marketing has been working with practitioners and patients in over 40 different medical specialties over the last two decades. This understanding of both the category, and the specialties within it, gives us both credibility among the healthcare and medical communities and access to our clients’ target audiences. It is our access to and ability to conduct these crucial conversations that will help us solve your marketing problems.  It will also allow us to work effectively with your team to provide a turnkey service – managing all aspects of the project in a way that ensures your access to hard to reach specialists and patients with the optimal use of your research resources.

By using a visual approach for our reporting, and clearly laying out the brand story and its potential, we help the brand team understand and use the richness of the qualitative learning. We ensure that these findings are actionable and easily integrated into marketing and communication strategies developed by all internal and external partners in our client's brand team. With clear business recommendations, our reporting makes these qualitative brand insights valuable for the marketing, detailing, and commercial side of your firm.