Prior to founding Michelle Massie Marketing Inc., Michelle Massie spent five years at Decima Research (1983 - 1987), taking a one-year sabbatical to help develop the blueprint for the centralization and organization of the Canadian Government's market research function.
In 1998 she joined Imperial Tobacco where, as Manager of Ad Hoc Research, she was responsible for buying qualitative and quantitative market research.
In 1991, concurrent to starting the Company, Michelle enhanced her theoretical understanding of public opinion in the Universite de Montreal doctoral program a complement to her graduate and post gradate degrees in the areas of Public Administration and Political Science. In addition, she taught a Marketing Research seminar at Ottawa University.
As a practitioner of research, Michelle has conducted over 1,000 in-depth interviews and 2000 focus groups since 1983. Specializing in brand equity, advertising assessment and exploratory research projects, Michelle is renowned in the pharmaceutical product area and has extensive experience in the automotive, transportation, financial and packaged goods industries.
