Recent Client List

  • Advertising
    JWT, MacLAREN McCANN, UpperKut

  • Automotive
    General Motors, Mitsubishi Motors

  • Financial
    Capitol One, Deloitte, HBC Credit

  • CPG
    Imperial Tobacco Products, Irving Consumer Products, Kraft , Dr Oetker

  • Education
    Humber College

  • Research Partners
    Abbott Research Consulting, AlphaDetail, Vision Critical

  • Paints and Adhesives
    AkzoNobel

Qualitative Research for Consumer Marketing

Project Management
Constituted on an adhoc basic, our project teams are tailored to meet the specific needs of each qualitative project and consist of a mix of renowned professionals in field management, recruiting, translation, and transcription. Our team's commitment to research excellence ensure that we meet the highest norms in the industry.

Research Execution
Highly qualified expert moderators in Canada, the USA and in Europe, Michelle Massie and her colleagues moderate and guide crucial conversations on a variety of issues and brands. By using the most appropriate flow and techniques, our approach provides the richest understanding of your brand's current and potential users and reveals strategic and differentiating opportunities.

Reporting
Our reports clearly translate our qualitative findings in a way that is easily accessible to actionable by all members of your brand team.

 

 

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