Since the inception of her company in 1991, Michelle Massie has been providing clients with a comprehensive roster of services. Through a multi-stage process that involves an understanding of the target audience, the creation of the customized research tools and methods and the strategic analysis of research findings, the Company has been instrumental in augmenting its clients' understanding of customer attitudes, perceptions, preferences and behaviours.

A recent Customer Satisfaction Survey (March 2000) of users of qualitative research, conducted by the International Research Network, indicates that Michelle Massie, founder and President, has cultivated three key strengths that distinguish her practice and spark the interest of informed clients:

An ability to make the intangible tangible
A more personal perspective and approach
An atypical depth to research results and recommendations


Our Philosophy

Michelle Massie Marketing provides a turnkey service -- creating and managing all aspects of a project as required. This seamless hands-on approach is thorough, providing clients not only with a comprehensive research process but also with assistance integrating the end results into their planning, marketing and/or advertising endeavours.

Responsible for the development of all innovative research solutions at Michelle Massie Marketing is Michelle Massie, Founder, and President, dedicated to improving the norms and practice of qualitative research in Canada.